Veechaar-The Insight:A blog on Web2.0,Technology,Internet

November 13, 2008

Youtube entring into search driven video ads

Filed under: TechNews — Tags: , , — The Insight @ 8:27 am

It seems Google wants to recover $1.76 billion it paid to buy YouTube two years ago. May be in this period of recession they dont want to take any chance.

Last month, for instance, YouTube began allowing advertisers to place a button under videos to offer viewers a chance to buy music, movies or other products featured in a clip. YouTube also is experimenting with ads that could appear before, during and after the professionally produced TV shows and movies that can now be watched on YouTube.

Thats why  Youtube has decided to enter into search driven video ads. For this it is following Google’s model. Whenevr a user will search any video on you tube he/she will see the sponsered video above all the searched videos. This is quite similar to Google . On Google if you are going to search “books ” you will see two sponsered ads above the searched ads.And thats the secret how google makes money.

“We are trying to blend the best of Google with the best of YouTube,” said Matthew Liu, a YouTube product manager.

The new platform, initially available only in the United States.


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