Veechaar-The Insight:A blog on Web2.0,Technology,Internet

December 12, 2008

Registrations for the 2009 Challenge are now open

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies.

The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign.

The Challenge works like this:

  1. Students divide into groups of 3-6, and then receive free online advertising vouchers for Google AdWords worth US$200.
  2. The groups recruit a small-to-medium business, under 100 employees, who has a website but doesn’t currently use AdWords.
  3. Each group works with the business to set up an AdWords account and structure an effective online marketing campaign.
  4. During a 3-week competition window, the groups optimize and refine their campaigns. They must submit two competition reports – one before they begin and one after the campaign ends.
  5. Google and a panel of independent academics from all over the world select the winning teams based on the success of their campaign and the quality of their competition reports.

Registration has begun for the 2009 Google Online Marketing Challenge .

The Challenge is open to any higher education institution from anywhere in the world. Registrations for 2009 are now open. You can  register now.

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1 Comment »

  1. […] unknown wrote an interesting post today onRegistrations for the 2009 Challenge are now open « Veechaar-The …Here’s a quick excerptRegistration has begun for the 2009 Google Online Marketing Challenge . The Challenge is open to any higher education institution from anywhere in the world. Registrations for 2009 are now open. You can register now. … […]

    Pingback by Your Publicity To You » Blog Archive » Registrations for the 2009 Challenge are now open « Veechaar-The … — December 12, 2008 @ 9:02 pm


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