Random thoughts

Pure intentions are always suspected and ultimately meet to an end while  malicious , fabricated ,contaminated intentions packaged  and advertised in proper way always wins.so Marketing is always important. Brand postioning.
You need to make your intentions ( read relation or love as per requirement) like a brand. If you intentions are  brands you have no need to worry.

When you fall in love keep falling until you comesback  on earth again.
Never try to rise in love . More you rise more you will be above the earth.